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"Boom isn't just for Boomers like Joseph," she says. "It's a cosmetics revolution. While others add products, I subtract. We're pro-aging, not antiaging."
Jennifer believes in aging gracefully and not over-doing it on the makeup. “There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome… Don’t over-product—that’s the other thing.”
There’s a sheer berry for cheeks, brow bone, eyes, lips, forehead and neck; a sheer iridescent champagne for the inner corner of the eye, cheekbones, shoulders, decollete; and an olive oil and beeswax moisturizer for lips, cuticles and around the eyes. They are $27 each and sold only on her website.
At 60, Joseph needs no makeup. She's like Emmylou Harris: natural beauty, luminous skin, and long silver hair. She spends just minutes on her face, emphasizing freshness over heavy makeup as women age.
“I always had the smallest kit and the fewest products of any of my colleagues,” she remembers. She let her hair go gray in her late 40s, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and has been a model ever since, featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.
“When somebody says to you, ‘Wow, did you fall in love?’ That’s successful makeup.”
Julie
THANK YOU! These are THE products I've been waiting for all my life. After two months of using the GLO instead of my old moisturizer, my skin is so clear and even that I frequently need nothing else on my face.
Susan
By far this is the best 'make-up' for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life."
Marti
I went to an event last night and all I had on my face was your Boomstick Trio….I'm a natural girl and don't wear make-up…..I had several comments on how great I looked and I just glowed!!! lol, BOOM!
Joyce
Boom is amazing! Just got my order and I couldn't be happier! I've spent a lot of $$ on products over the years that have been a complete waste of money, but Boomstick is worth every penny.